For the past six years, I've helped build and scale a wellness brand through product launches, ecommerce, social commerce, and digital storytelling. Along the way, I've had the opportunity to work across nearly every customer touchpoint—from Amazon listings and TikTok Shop creative to packaging, email campaigns, influencer content, and brand evolution initiatives.

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At Physician’s Choice, I had the opportunity to work across nearly every customer touchpoint—from Amazon listings and product launches to TikTok Shop, influencer content, email campaigns, packaging, and brand evolution projects. As the company grew, so did my role, eventually leading creative initiatives that connected strategy, storytelling, and performance across multiple channels.

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That experience shaped the way I approach design today. I’m interested in more than making things look good;

I enjoy understanding the problem, identifying what customers need, and creating work that helps brands communicate more clearly and effectively.