Longer Nights
HOWL CAMPFIRES
The best camping gear isn't just functional, it helps create the moments people remember. Inspired by the HOWL campfire, this passion project imagines a launch centered around warmth, connection, and life outdoors. From product storytelling to supporting content, every element was designed to make the campfire feel like the place people naturally gather.
SCOPE OF WORK: Creative Direction • Campaign Concept • Product Storytelling • Landing Page Design • Email • Social
REFRAMING THE CAMPFIRE
Instead of focusing on features first, the campaign starts with the feeling people are chasing. The HOWL Campfire isn't just another outdoor product, it's the center of camp. Every creative decision was built around that idea, using warmth, atmosphere, and simple storytelling before introducing product benefits.
Campaign Landing Page
Campaign Landing Page
Social, Email, and PDP Assets
Social, Email, and PDP Assets
