Performance Creative
PHYSICIAN'S CHOICE
Performance creative started with a strong connection to the Physician’s Choice brand system, but as we learned more, our strategy evolved, so did the creative. I explored different hooks, messaging, visual styles, and AI-generated imagery to find what resonated while balancing brand consistency with the freedom to test, learn, and iterate.
Designing for the Scroll
Early performance creative stayed closely connected to the broader Physician’s Choice brand system, creating a consistent foundation across paid social.
Creative Experimentation
As our performance creative evolved, we pushed further outside the traditional brand system by testing unexpected hooks, bolder messaging, and visuals designed to stop the scroll. AI image generation became a big part of that process, giving us the freedom to quickly explore weird, funny, and unexpected ideas that would have been difficult to produce otherwise. The result was a much wider range of creative, built to grab attention, test new ideas, and learn what resonated.
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