When Physician's Choice was given the opportunity to advertise in Times Square, we developed a series of large-format campaigns designed to capture attention and communicate quickly. I developed the initial creative concepts and collaborated closely with a 3D designer throughout production to bring each execution to life.
 

The 60 Billion Probiotic campaign used simple messaging and visual storytelling to build brand awareness while subtly introducing the product's digestive wellness benefits.

 

For Digestive Enzymes, we incorporated a Thanksgiving-inspired concept that connected the product to a familiar seasonal moment. Both campaigns were designed to maximize impact in a matter of seconds while remaining true to the brand.