Big picture thinking,
brand-obsessed design.
8+ years designing across e-commerce, retail, campaigns, print, and product marketing, bringing every touchpoint together into one cohesive brand.
CORE SKILLS:
Brand Systems
E-Commerce Design
Performance Marketing
Campaign Creative
Creative Direction
Content Creation
Beyond design, I enjoy shaping the creative vision behind the work. I've developed concepts, created storyboards, directed founder video content, and collaborated with photographers and 3D artists to ensure every asset supports a consistent brand story.
PHYSICIAN'S CHOICE
Five years of research-driven brand evolution from startup to category leader.
PHYSICIAN'S CHOICE
Designing to disrupt a familiar category with premium positioning, and establish a flexible system for future growth.
ALTRA RUNNING
Creating an intuitive retail experience that helps runners discover the right shoe for their next mile.
PHYSICIAN'S CHOICE
Designing and testing paid creative that turned brand strategy into measurable growth.
EASTBAY
Defining a campaign's visual identity ahead of the Women's World Cup.
PHYSICIAN'S CHOICE
Translating a science-heavy ingredient into a clear consumer story.
JONES LANGE LASALLE
A production sprint for investors in commercial real estate.
PHYSICIAN'S CHOICE
A look at smaller projects spanning new formats, audiences, and channels.